MERCI HANDY
CHALLENGE : Merci Handy - clean products for your everyday life - came to us during the summer of 2020 for help with beauty public relations to position their brand as a line of cleansing gels for the quirky, relatable girl, highlighting their focus on sustainability and self-care.
APPROACH : As a huge focus for the brand is its appeal to the “fun girl", every piece of communication that we distributed, from pitches to influencer outreach, consistently highlighted this aspect of the brand’s mission..
In addition to media coverage. we worked with influencers that matched the aesthetic and values of Merci Handy to seed and create campaigns that further drove home both the sustainable and self-care brand message.
IMPACT : In addition to driving influencer partnerships with Juste Zoe, Victoria Mehault, Miel Abt, and Esther Sitbon, we garnered placements in leading outlets such as Elle, Biba, aufeminin.com...
IZANAMI PARIS
CHALLENGE : Launch Izanami in the French market as a leading and competitive brand.
APPROACH : In an effort to engage with beauty and technology media as well as key digital influencers in the French market, we proposed an integrated marketing approach that leveraged multiple channels and tactics to create buzz and generate excitement among our target audience. Our approach included a mix of digital and offline tactics, including social media advertising, influencer partnerships, and a launch event that brought together influencers, journalists, and fashion enthusiasts.
To create a memorable launch event, we designed a concept that showcased the brand's unique value proposition - period-proof swimwear that combines functionality and style. We curated a guest list of influencers, journalists, and fashion enthusiasts who were passionate about sustainability and body positivity, and created a welcoming and inclusive atmosphere that reflected the brand's values.
IMPACT : In just two months, Izanami received over 2 million media impressions. The campaign received 370k media clics and 179k total likes.We also leveraged social media to share real-time updates and create FOMO among those who were unable to attend. As a result of our smart integrated marketing approach, we sold 300 swimwears in one night, exceeding our client's expectations and setting the stage for a successful launch on the French market.
THE INNER LAB PODCAST
CHALLENGE : Launch a new personal development podcast in a saturated space with emerging podcasts and shows everyday.
APPROACH : We interviewed more than 10 influencers and used inbound marketing to increase brand awareness and grow our email list and audience.
IMPACT : In less than 3 years, The Inner Lab appears in the top 5 most followed podcast in the world.
AUFEMININ.COM
CHALLENGE : Aufeminin.com engaged Com & Attract to help increase awareness of and visitors to their Instagram account and website.
APPROACH : We crafted a comprehensive plan to include social media, advertising and public relations efforts on an annual basis. In January 2018, we have developed and managed the overall strategy and content creation.
IMPACT : Through influencer partnerships, press relations and contests, the campaign garnered more than 700 000 impressions and +9000 followers in less than 2 weeks.
VISIT DUBAI
CHALLENGE : Visit Dubaï wanted to make a splash in the French market, and turned to us for influencer marketing.
APPROACH : To promote Dubaï Dubai as a trendy destination in an economic context where the environment is at the forefront. Visit Dubai approached us for an influencer marketing strategy.
IMPACT : From listing to event organization, we collaborated with 6 french influencers (Justine Gallice, MMJ Hottie, Chloe Di Francesco, Clem Fit, Laurita Socaliente) and managed their communication strategy to grow Visit Dubai audience and increase sales. We proposed a promo code at the end of the trip. 12k coupons were used, which created a 17% increase in sales traffic to Visit Dubai activities website page on a 3 month period campaign.
BE WHO YOU ART
CHALLENGE : To organize a non-profit event in Paris : L'art Sans Lettre, drive greater engagement and outreach for the iconic Be Who You Art event, and to expand its share of voice among the core target audiences and beyond.
APPROACH : Tasked to build media relations; pitching and execute strategic social amplification through organic lifestyle and parisian influencers’ outreach. We have also organized street activations and media event curation to fuel brand engagement throughout the Event.
IMPACT : A highly integrated PR & social strategic rollout that resulted in remarkable PR driven media impact which brought outstanding footfall conversion. The Event gained high level awareness and engagement with coverage in main dailies; broadcast and social advocacy by top tier celebrities and influencers. +200 guests, and +15% sales, 1 article on national press, 1 review.
LG
CHALLENGE : Break the Guinness World Records : biggest 3D projection.
APPROACH : Building strong relationships with specialized press and famous people helped us bring more than 1300 VIP guests to the event. French actors Sophie Marceau and Isabelle Giorano along with film director Claude Lelouch took great delight in demoing the new line-up of Cinema 3D LCD TVs.
IMPACT : +25 articles in national press.
LG broke two world records for Cinema 3D. They built a stunning auditorium featuring the largest cinema screen to ever be used for a 3D projected movie, which was placed in the fabulous Le Grand Palais in Paris, and gathered over 1300 guests, which was the second record that LG scooped for the largest audience in a single 3D showing (example of article here les numériques)
And so much more
- Growing a 50k follower community : Laurita Socaliente
- Gathering 11k female C.E.O.s to a power place for women - F Collective
- Empowering Zambian entrepreneurs - Join The Journey
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